If you couldn't make it to the CASE: Communications, Marketing and Technology conference, Karlyn Morissette will be bringing both of her presentations from the conference online for this one time only encore.  With affordable and flexible pricing, there's no excuse to miss out - register for your choice of one of the presentations for just $100, or get them both for $150.  As an extra bonus, Karlyn will make herself available to registrants for one week following the presentation to answer any questions you have about implementing e-marketing and blogging strategies at your institution. 

Comments from CASE Attendees

"Karlyn was an awesome faculty member and speaker at the most recent (2009) CASE Communication, Technology and Marketing conference. I took a lot away from her 10 commandments of e-marketing session--very valauble and applicable tips."

"Karlyn's presentations about online marketing and communications programs were highly informative and her candor and humor made them very memorable."

"Thanks for a great presentation at the CASE conference in Boston- it was a really good conference in general and I've already brought up a few of the ideas with people in my office. "

"Thanks for sharing your insights! The conference was a real eye-opener for me, in so many good ways. I'll definitely use some of what you shared as we go forward with our web redesign project. "

Presentation Descriptions

10 Commandments of E-Marketing: May 13 at 1pm Eastern Time

With the current economic downturn, wise colleges are shifting their focus from pricey print initiatives to the web as a way to cut costs and enhance ROI.  This session will show you how to take traditional marketing principles and apply them to your technology-driven marketing efforts to achieve maximum results.  We'll discuss the nuances of e-marketing you should be aware of before undertaking these initiatives. 

Ignite the Conversation: Using Blogs as a Marketing Tool: May 14 at 1pm Eastern Time

Blogs are more than a nice frill to have on your institutional website. They have the power to engage your audience in ways that will build brand awareness and loyalty in a cost-effective way.  This presentation will discuss what blogs are (yes, they're more than journals), the characteristics of a successful blog, and share tips for how you can integrate this medium into your school's marketing program.

Each registration includes one site connection.  Registrants can have an unlimited number of people watching through that connection.

About the Speaker

Karlyn Morissette, President & Principal Consultant at DoJo Web Strategy

Karlyn Morissette is an electronic communications innovator and a thought leader in higher education. As the President & Principal Consultant of DoJo Web Strategy, she helps colleges to develop and execute goal-driven web strategies to enhance their online marketing efforts. She is an invited speaker at conferences around the country and her blogs, www.karlynmorissette.com and www.doteduguru.com (where she is one of six staff writers), are two of the most-read higher education blogs on the web. 

While many offer advice from the sidelines, Karlyn has been there and done it as a practitioner in real-world higher education settings. She brings with her over a decade of web development experience and six years of proven success in implementing web marketing strategies in both admissions and fundraising offices, all while given limited resources and navigating institutional politics. Her areas of expertise include integrated marketing strategy, email marketing, blogging and social media as marketing tools. 

Karlyn holds a BS in Communication from Boston University and an MBA from Norwich University. She lives in Norwich, Vermont with her two ferrets Monkey and Scampi.

Disclaimer: Any references to the Council for Advancement and Support of Education (CASE) are intended for description only and do not constitute or imply endorsement or recommendation by CASE.